AI-powered rehab infrastructure for the telerehabilitation boom
The digital rehabilitation market is doubling to €2.3B by 2030, yet fewer than 10% of platforms combine adherence analytics, AI motion analysis, and outcome tracking. PhysioAide fills this gap.
A massive, underserved market with structural tailwinds
The rehabilitation gap
Musculoskeletal disorders affect 1.71 billion people globally—more than any other cause of disability. With the population aged 60+ set to surpass 2.1 billion by 2050, demand for rehabilitation services is outpacing supply.
The critical bottleneck: over 50% of patients don't complete their home exercise programs. Poor adherence prolongs pain, delays return to work, and drives up healthcare costs.
- Patients forget techniques and lose motivation between visits
- Therapists lack visibility into home exercise compliance
- Rural and underserved areas face acute access gaps
- Existing tools rely on self-report with no objective measurement
Market dynamics
Physical therapy software
€1.15B → €2.3B
2023 → 2030 (11% CAGR)
Telerehabilitation market
€5B → €10B
2024 → 2030 (13% CAGR)
Europe PT software
€600M+ by 2030
9.9% annual growth
White space: While the market doubles this decade, fewer than 10% of platforms fuse remote coaching, adherence analytics, and outcome tracking. Multi-billion-euro opportunity for a solution that slashes recovery times and brings gold-standard rehab to every postcode.
Dual-sided platform with AI motion intelligence
Every phone becomes a motion-aware rehab device. Every therapist becomes a data-driven coach.
Platform architecture
App layer
Patient mobile app with guided exercises, real-time form cues, and progress tracking. Therapist web dashboard with plan builder, triage, and communication tools.
Insight layer
Automated risk alerts, adherence analytics, pain trend visualization, and outcome reporting. Surfaces actionable intelligence from raw session data.
Motion-intelligence engine
On-device computer vision that captures pose, counts reps, flags form errors, and logs metrics—all in under one second, on standard consumer devices.
Competitive differentiation
- AI posture coach embedded in therapist-controlled plans—not a standalone fitness app
- Objective measurement replaces self-reported adherence with computer-vision data
- Lightweight onboarding launches in minutes, no IT staff or special hardware
- Multilingual UI and region-aware pricing open underserved markets (Balkans, CEE)
- Marketplace model creates network effects and distribution moat
- SDK-ready architecture enables licensing to adjacent sectors
The loop: Capture → Interpret → Adapt → Refine runs silently in the background, so the tech stays invisible and only better outcomes remain.
Clinic-first SaaS with SDK licensing upside
Core SaaS revenue
€15/month
Per therapist license. Patients access free. >80% gross margins.
- Competitive vs €30–€600 market range
- Low-friction adoption for clinics
- Scalable across multi-site practices
Performance contracts
Enterprise option for large employers and insurers: share documented savings in MSK-related spend.
- Value-based alignment
- Higher ARPU potential
- Proven model in in-home MSK care
SDK licensing (Year 2+)
License per MAU for motion-intelligence engine integration by third parties.
- Corporate wellness platforms
- Fitness tech brands
- Elder care and fall prevention
- Assistive robotics
Early validation
- 150+ therapists surveyed across regional chambers and associations
- Strong interest in pilot participation from clinics in Montenegro, Serbia, Croatia
- Clear pain points confirmed: lack of adherence visibility, ineffective follow-up, weak engagement between sessions
- Feature priorities validated: real-time tracking, video guidance, progress visualization, automated reminders
Go-to-market strategy
- Phase 1: 75 pilot clinics in Montenegro, Serbia, Balkans—where national telemedicine investment is accelerating
- Phase 2: Expand to DACH and Netherlands—markets with existing digital therapeutics reimbursement (DiGA)
- Phase 3: CE/MDR filing, then DiGA inclusion for statutory payer coverage
- Phase 4: SDK rollout for enterprise, wellness, and device partnerships
From MVP to European scale-up
Months 1–6: MVP
- High-fidelity UI and cloud infrastructure
- Therapist dashboard with HEP builder
- Patient mobile app with video guidance
- First CV posture model integration
- Multilingual support (EN, ME, SR, HR)
- Beta with clinics in Podgorica, Belgrade, Zagreb
Go/no-go: 80%+ session completion, <2% crash rate
Months 7–24: Scale
- Expand to 500+ therapist licenses
- Launch in Germany, Austria, Netherlands
- CE/MDR regulatory filing
- DiGA-style certification where applicable
- Enterprise features: EHR connectors, outcomes dashboards
- Hire small sales team
Year 3+: Platform
- SDK rollout for third-party integration
- Corporate wellness partnerships
- Elder care and fall prevention modules
- Assistive robotics integrations
- Pan-European expansion
- Payer and employer direct contracts
Clinical authority meets deep technical expertise
The precise blend of clinical insight, operational know-how, and cutting-edge AI expertise required to build the new global standard for at-home rehabilitation.
Zorana Mišović
Co-founder & Clinical Lead
Physical therapist specialist with 10+ years across orthopedic, neurological, and pediatric rehab. Leads protocol design, staff training, and clinical validation. Ensures every product decision is grounded in real therapeutic practice.
Ana Ćapin
Co-founder & Operations
5 years clinical PT plus 5 years as NGO COO managing EU-funded disability programs. Orchestrates pilot rollouts, reimbursement pathways, and stakeholder alignment. Converts validation into payer relationships.
Marko Miovanović
Technical Lead
15+ years in software/hardware co-design and ML/AI deployment. Shipped systems serving hundreds of millions of users. Architects the CV engine, dashboard, and production infrastructure.
Nebojša Božanić
AI Research Engineer
PhD in computational neuroscience (Florence), Stanford postdoc. Built GAN-based 3D pose estimation and medical-image models. Published at ICLR 2023. Leads model accuracy, speed, and scalability.
Strategic Consultant
On behalf of Innovation Fund of Montenegro
Partner with us at the right stage
Clear milestones and use of funds for each investment level.
Pre-seed
Finalize MVP & early pilots
- Complete therapist dashboard and patient app
- Harden AI posture models for production
- Run beta with 10–20 clinics in Balkans
- Begin CE/MDR regulatory groundwork
- Collect adherence and outcome KPIs
Timeline: 6–9 months
Seed
EU market entry & certifications
- Scale to 3–4 EU countries (DACH + Netherlands)
- Complete CE/MDR certification
- Apply for DiGA or equivalent listing
- Hire small sales and customer success team
- Enterprise features: EHR integration, outcomes dashboards
- Target 500+ therapist licenses
Timeline: 18–24 months
Series A
Pan-European scale & SDK program
- Aggressive expansion across Europe
- Launch SDK licensing business unit
- Partner with large payers, employers, device makers
- Corporate wellness and elder care modules
- Assistive robotics integrations
- Build toward profitability
Timeline: 36+ months
Ready to discuss the opportunity?
We'd love to share more about PhysioAide and explore partnership potential.